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With billions of people worldwide using social media, businesses can’t afford to take a relaxed approach to engaging their audience online. In this second course of a two-part series, learn to take social media marketing to the next level. 

This course takes you deeper into strategy, engagement, and the best metrics to measure your success. For a review of social media marketing terms, tools, and other basics, navigate back to the library and search for part one: Social Media Marketing 101.

Section outline

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