Course overview
This course consists of 25 lessons:
- Introduction to Handling Sales Objections
- Common Misconceptions About Sales Objections
- How to Address Sales Objections
- Recognising Sales Objections
- Objection 1: Price
- Objection 2: Authority
- Objection 3: Trust
- Objection 4: Complacency
- Objection 5: Competitor
- Knowledge Check
- Overcoming Objections
- Technique 1: Curiosity
- Technique 2: Conditional Close
- Technique 3: Reframing
- Technique 4: The Boomerang
- Technique 5: Show Empathy
- Knowledge Check
- Handling Sales Objections Is Hard
- Mistake 1: Failing to Listen
- Mistake 2: Failing to Communicate Value
- Mistake 3: Coming Across the Wrong Way
- Mistake 4: Avoiding or Dismissing Objections
- Knowledge Check
- Putting It to the Test
- Summary
Time required: 1 hour 30 minutes